Alumni Spotlight

The course allowed us to fiercely tackle hot-button issues like sustainability and A.I. as marketers, from both a critical and action-oriented lens. The opportunity to study these issues before facing them in the real world gives us a great advantage and makes us more competitive...

The faculty members were not only knowledgeable but also approachable and friendly, always ready to provide guidance and support. Their expertise and real-world experiences greatly enriched my learning journey...

I only speak English, and I was initially concerned about language barriers. However, HKUST and Hong Kong, China have a supportive environment for international students, and language has never hindered my learning and development...

The diverse backgrounds of my classmates have significantly enriched my learning experience. Engaging with them has sparked new ideas, broadened my perspectives, and formed lasting friendships. We support each other academically and enjoy exploring the vibrant city of Hong Kong together...

HKUST is the best place to immerse oneself in the field of technology with top-notch professors from around the globe if one wanted to succeed as a marketing professional in the digital and technological era...

In terms of academics, HKUST offers diverse courses. As a student who had never studied marketing before, through these courses, I have gained a comprehensive understanding of the essence of marketing...

Career-wise, every student has access to personalised coaching sessions with industry experts, workshops, and conferences, which give me all the keys I need to reach my professional goals...

During my undergraduate study at HKUST as a marketing student, I had an incredible experience that ignited my passion for the field and fostered a deep love for the university, which drove me to apply for the MSc in Marketing program without hesitation...
 

This journey has been both academically enriching and personally transformative, it challenged me, but it also rewarded me in ways I didn’t expect...

The comprehensive curriculum, featuring courses in digital marketing, AI for business, sustainable marketing, customer relationship management, and pricing strategy, built a solid foundation that transformed me into a marketing professional...

From career preparation to the academic rigor, the program has been everything I hoped for and more, helping me gain the confidence and expertise needed to thrive in the marketing field...

HKUST MScMARK has become more than just a degree, it is preparing me to make a real impact in marketing, and I’m excited to see where this journey takes me...

This program not only allows me to explore the diverse city of Hong Kong, China but also enables me to connect with good friends and knowledgeable and experienced professors...

Pursuing an MSc in Marketing at HKUST has significantly enriched my business horizons by providing a lot of outreach and networking opportunities to learn about the latest industry trends and first-hand marketing knowledge...

The diverse courses, career opportunities, and collaborative business environment at HKUST have allowed me to deepen my understanding marketing from multiple perspectives...

This program has indeed satisfied my needs well. Moreover, the students in this program are very diverse, so I can meet people from different countries. I think it is very worthwhile to study in this program, and had a good time here...

The program is both new and highly flexible. Joining MScMARK has been a wise decision for me. It has tremendous potential to become a leading force in marketing education...

Choosing to enter the MScMARK program has been a wise decision that has far exceeded my expectations. Almost every class in this program tightly integrates theoretical knowledge with practical application...

HKUST has been both academically enriching and personally transformative, helping me grow with confidence while exploring new opportunities in Hong Kong...

Transitioning from a Biomedical Engineering background, this program perfectly bridged the gap between analytical thinking and a strategic marketing mindset...

The courses mirror exactly what happens in the workplace, challenging us to treat business issues like puzzles. We learned to analyze the pieces, evaluate marketing concepts, and intentionally pick the exact frameworks that best fit to crack the challenge...

The program’s balance between academia and global industry practitioners to support students in the university-to-workplace transition...

I especially appreciated that several modules were taught by seasoned industry practitioners, which opened incredible doors for networking and job opportunities...

Their practical experiences and professional insights brought real-world perspectives into the classroom, helping us connect marketing theories with actual business challenges and practices...