Message from the Academic Director

Welcome to our Master of Science (MSc) in Marketing program!
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Peter Drucker, hailed by many as the father of modern management, once described marketing and innovation as the two most important areas of business. In today’s digital age, with the rapid rise of social media and data analytics, finding innovative approaches to marketing is more important than ever.

In the increasingly competitive world of modern business, there is a huge demand for professionals with exceptional marketing skills, both hard and soft. The mission of the MSc in Marketing at the HKUST Business School is to equip students with the cutting-edge knowledge, tools, and decision frameworks needed to tackle real-world marketing challenges. By providing world-class teaching, research opportunities, and career support, the program prepares graduates to excel as marketing professionals — whether in large multinationals, in small businesses, or as entrepreneurs running their own enterprises.

Don’t miss the chance to jumpstart your marketing career with the guidance of world-renowned faculty and on a campus with stunning views of the South China Sea. Join us on an exciting journey that will prepare you for a meaningful and rewarding future in marketing!

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Prof. Kristiaan Helsen
Prof. Kristiaan HELSEN

Academic Director
MScMARK Program
PhD, University of Pennsylvania