MScMARK Student Committee 2024-25
Introducing the powerhouse behind the MScMARK Student Committee for 2024-25 Intake - five incredible members ready to elevate our MScMARK experience! From fostering connections to organizing engaging student activities, they're here to make our MScMARK family stronger than ever!
Proud to introduce our dedicated team (from left to right): Jason SUN (Events Organizer), Catherine WAN (Vice President), Windy HUANG (President), Meruyert SHYNGYS (Treasurer), and Charlie FENG (Secretary).
MScMARK Get-Together
The MScMARK program held a delightful Get-Together event to celebrate the completion of MScMARK 2023-24 at the end of May, which is the first intake of our program. It was a wonderful occasion where students and faculty members came together to mark this significant milestone.
At the event, we are honored to have Mr. Chris Tsang, Assistant Dean (Administration) & MSc Program Director and Prof. Kristiaan Helsen, the Academic Director of the MScMARK Program, deliver inspiring speeches highlighting the achievements of our students and the exciting journey ahead. Our talented students, Jimmy and Scarlette, did a fantastic job as the MC. Also, a special highlight was a musical performance by our student Jack. His guitar playing and singing added joy and celebration to the event.
The event provided a great opportunity for students and faculty to mingle and share their experiences. It also provided a platform to express our deep appreciation to the Student Committee for their valuable contributions throughout the year.
We are proud of our students and look forward to their continued success in the Marketing field or other domains after graduation. Here's to many more achievements and memorable moments together!
Seminar - Taylor Swift: Makings of a Master Marketer
We are honored to have esteemed speakers, Dr. Charikleia Kaffe from the Boston Consulting Group and Ms. Despina Karatzias from the Victoria Tourism Industry Council share their invaluable insights. The seminar engaged in an enriching discussion on brand loyalty, forming communities, and crisis management, all within the context of the pop culture phenomenon that is Taylor Swift!
The seminar kicked off with an engaging icebreaker session hosted by our MScMARK student, Miko SUPERABLE. Students actively participated, answering questions about Taylor Swift's impact. Following the icebreaker, we were privileged to hear from our speakers Charikleia Kaffe and Despina Karatzias. The seminar concluded with a panel discussion and an interactive Q&A session led by Miko. Prof. Joseph Salvacruz delivered closing remarks, leaving us inspired and motivated.
Thank you to our insightful speakers, enthusiastic participants, and everyone involved in making this event a huge success!
Champions at ISM-HK Student Case Competition 2024
We are delighted to announce that our MScMARK students, Julia HUYNH, Miko SUPERABLE, and Ralph ZHENG, emerged as champions at the 2024 Institute for Supply Management Hong Kong (ISM-HK) Student Case Competition.
The competition focused on a real-life case of supplier risk management with a sustainability theme. It provided an excellent opportunity for students to apply their classroom knowledge to real-world business scenarios. Their dedication and hard work allowed them to successfully stand out among more than 70 teams and over 350 students. We extend our congratulations to these three MScMARK students for their outstanding performance and remarkable achievement.
Enrichment Talk - Adapting Across Industries: Embracing Agility in Challenging Times
We invited Ms Karen Kang, Marketing & Communication Director for Cartier Hong Kong & Macau, for an insightful enrichment talk with our MScMARK students. Ms Kang shared her remarkable personal journey, highlighting successful transitions between industries, specifically from hospitality management to the prestigious luxury brand sector. Her story was a powerful reminder of the importance of adaptability and agility in navigating challenging times.
We extend our heartfelt gratitude to Ms Kang for gracing us with her expertise and sharing her invaluable experiences. Her talk has left an indelible impact on our minds, empowering us to strive for greatness and embrace new opportunities.
MScMARK Student Committee 2023-24
We are excited to introduce our MScMARK committee members for 2023-24 Intake. They are Julia HUYNH (President), Haidi YANG (Vice President), Jason LIAN (Treasurer), Yan SUN (Event Organizer) and Jack WANG (Secretary).
This remarkable team will serve as the main communication channel between students and the MScMARK Program Office. They will organize different events and activities that strengthen the bonds within our class, making this academic year an incredibly fun and joyful one.
Experiential Learning Program 2023
The Master of Science in Marketing (MScMARK) program office arranged an Experiential Learning Program (ELP) this year in order to provide students an opportunity to enhance their relationships through a series of team building exercises. In this one-day program, our students had a better understanding of Collaboration, Communication, Leadership, Teamwork & Trust. The trainers offered professional training and guidance to our students which enabled them to review and re-align their interpersonal attitudes.
The MScMARK students acquired lots of inspiration and reflection on how to be a good leader, develop support and collaborate in a team. These transferable skills are vital to professional success in their prospective career.
MScMARK Program Orientation 2023
Welcome to HKUST!
We are thrilled to welcome our first intake of MScMARK students and kick off an exciting journey together. We had a fantastic Orientation Day filled with valuable insights and engaging activities.
Our esteemed Academic Director, Prof Kristiaan HELSEN, shared valuable information about HKUST Business School and the MScMARK program. Students had the opportunity to connect with their classmates and explore the vibrant campus environment through fun ice-breaking games.
With such a warm and inclusive start, we wish our students a good start to this new chapter in their academic life!