Overview & Schedule

The MSc Marketing program aims to equip students with expertise in areas regarded as critical by today’s employers.

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Program Design

The Master of Science in Marketing (MScMARK) is a 1-year full-time program offering foundational courses that enable students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI).

The program is best suited to students who aspire to fast-track their careers to become leading marketing professionals, particularly by joining multinationals, small or medium-sized companies, or non-profit organizations.

Providing world-class teaching carried out by a strong base of distinguished faculty and leading marketing professionals is the primary commitment of this 1-year training program. It aims to nurture graduates with the skills and expertise necessary to devise and implement sustainable marketing strategies in the physical and digital marketplaces.

In addition to academic training, the program provides various opportunities and platforms for students to network with industry professionals and senior management to gain insights and seek career opportunities in Hong Kong and beyond. By participating in enrichment activities and attending talks by professionals, students can explore the industry landscape and develop applied skills in industry and company analysis.

Providing world-class teaching carried out by a strong base of distinguished faculty and leading marketing professionals is the primary commitment of this 1-year training program. It aims to nurture graduates with the skills and expertise necessary to devise and implement sustainable marketing strategies in the physical and digital marketplaces.

In addition to academic training, the program provides various opportunities and platforms for students to network with industry professionals and senior management to gain insights and seek career opportunities in Hong Kong and beyond. By participating in enrichment activities and attending talks by professionals, students can explore the industry landscape and develop applied skills in industry and company analysis.

Program Schedule

The MScMARK is a 1-year full-time program that commences in mid-August with a series of orientation activities, followed by the official start of classes in September.

Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options. Across the year, the program provides outreach and networking opportunities to enrich students’ business vision and expose them to the latest industry trends and first-hand marketing know-how.