Program Design
The Master of Science in Marketing (MScMARK) is a 1-year full-time program offering foundational courses that enable students to gain expertise in areas regarded as critical by today’s employers, including data-driven marketing, digital marketing, brand management and artificial intelligence (AI).
The program is best suited to students who aspire to fast-track their careers to become leading marketing professionals, particularly by joining multinationals, small or medium-sized companies, or non-profit organizations.
Program Schedule
The MScMARK commences in mid-August with a series of orientation activities, followed by the official start of classes in the late August.
Students of the program cultivate foundational marketing knowledge through a series of core courses and accrue the latest marketing information and practical marketing skills through elective options. Across the year, the program provides outreach and networking opportunities to enrich students’ business vision and expose them to the latest industry trends and first-hand marketing know-how.
Flexible Study & Career Exploration Option
To support deeper career exploration, MSc full-time students may choose to remain at HKUST for an additional half year during their second year. This option allows students to balance academic learning with practical and international experiences, while maintaining full student status.
How it works
• Students complete up to 28 credits in Year 1
• A minimum of 2 credits must be reserved for the Fall term of Year 2
• These credits can be fulfilled through approved experiential learning activities such as practicum, study tours, or other designated coursework
Why it matters
• Provides greater flexibility for career planning
• Enables participation in internships, industry exposure, and global learning opportunities
• Supports a smoother transition from study to employment
