MSc in Marketing

We are thrilled to announce that HKUST MSc in Marketing has been ranked #1 in Asia in its very first ranking by QS Business Master’s Rankings 2026: Marketing! 

This incredible achievement reflects our commitment to excellence in marketing education, innovative curriculum, and world-class faculty. 

Meet the driving force of the HKUST MScMARK 2025-26 Intake Student Committee — seven passionate leaders ready to ignite an unforgettable year for our community! From strengthening bonds to delivering exceptional student experiences, this team is dedicated to making our MScMARK journey more connected, supportive, and vibrant than ever! 

Proudly introducing (from left to right): Patrick Han (PR & Communication Director), Renhe LI (Treasurer), Lingyi TING (Events Organizer), Patrick Fang (President), Tracy SHI (Vice President), Will XU (Administrative Coordinator), and Liam ZHENG (Student Affairs Director).

We’re so excited to welcome our new cohort!

Kicked off orientation week with an engaging program induction, hands-on experiential learning program, and a fun presentation skills workshop. It’s been a fantastic start filled with new connections, insights, and energizing activities.

We hope everyone enjoyed the week and is feeling inspired for the journey ahead at HKUST MScMARK. Here’s to new beginnings and endless possibilities!

During the past Fall term, we had the privilege of hosting five exceptional industry experts who enriched our class experience in Global Marketing, Brand Management and Public Relations. Their insights provided students with invaluable real-world perspectives that complemented the theoretical knowledge gained from our esteemed faculty.

We extend our heartfelt gratitude to all the professionals who shared their expertise with us, enhancing our learning journey. Explore their contributions and discover how these interactions bridged the gap between academia and industry, empowering our students for future success!

Welcome to the MScMARK family!

We are delighted to greet our new students at the orientation event scheduled for August 20, 2024. Our esteemed Academic Director, Prof Kristiaan HELSEN, shared valuable information about HKUST Business School and the MScMARK program.

It was wonderful to see the incoming class come together and get to know each other, as well as our esteemed faculty members. The energy and enthusiasm in the room was palpable as students actively participated in ice-breaking game and explored different checkpoints around campus. 

We are so glad our new students feel more connected to the program and each other after this orientation!

We are delighted to announce that our MScMARK students, Julia HUYNH, Miko SUPERABLE, and Ralph ZHENG, emerged as champions at the 2024 Institute for Supply Management Hong Kong (ISM-HK) Student Case Competition. 

The competition focused on a real-life case of supplier risk management with a sustainability theme. It provided an excellent opportunity for students to apply their classroom knowledge to real-world business scenarios. Their dedication and hard work allowed them to successfully stand out among more than 70 teams and over 350 students. We extend our congratulations to these three MScMARK students for their outstanding performance and remarkable achievement.