MSc in Marketing

Creating Marketing Value
Bringing Marketing Excellence

MSc in Marketing

It aims to nurture graduates with the skills and expertise necessary to devise and implement sustainable marketing strategies in the physical and digital marketplaces.

What's Happening

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Scholarship

Dean's MSc Admissions Scholarship (2024/25 Intake)

Scholarship

MSc Diversity Excellence Scholarship (2024/25 Intake)

Program

Bachelor to Master (B2M) Passport (2024/25 Intake)

Scholarship

Dean's MSc Admissions Scholarship (2024/25 Intake)

Outstanding HKUST UG final year students and graduates in two years admitted to the School's MSc programs. Successful applicants will be awarded up to HK$ 100,000 of tuition waiver.

Scholarship

MSc Diversity Excellence Scholarship (2024/25 Intake)

Outstanding HKUST international UG students and alumni admitted to the School's MSc programs. Successful applicants will be awarded up to HK$ 100,000 of tuition waiver.

Program

Bachelor to Master (B2M) Passport (2024/25 Intake)

The B2M network provides selected students with individual support, waiver of application fees, and other exclusive advantages including guaranteed admission interview (for some partner schools) to the master’s programs of the above 6 prestigious business schools.

01 - 10 Nov

MSc Virtual Open Week

HKUST Business School’s Master of Science (MSc) Programs endeavour to continually nurture professionals and

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Application for the 2024/25 intake is now open!

Apply Now

https://w5.ab.ust.hk/cgi-bin/std_nem_cgi.sh/WService=broker_4p_p/prg/pg_ap_main…

Admission Schedule

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Prof. Jiewen HONG

Head, Professor
MScMARK Program
PhD Northwestern University

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Consistently Exceeds

90%

Employment rate of MARK graduates

Always Over

60%

MARK graduates with multiple job offers

More Than

100

Offers from leading local and global corporations

Message From Academic Director

In the increasingly competitive world of modern business, there is a huge demand for professionals with exceptional marketing skills, both hard and soft. The mission of the MSc in Marketing at the HKUST…