Alumni Spotlight

After completing my BBA in Marketing at HKUST, staying for the MSc was a wise decision because of the exceptional faculty. The program offered a flexible opportunity to tailor the study plan based on individual interests, such as taking Big Data Analytics from another department to enrich my learning. It is a fast-paced, team-based adventure with constant opportunities to build new connections. A highlight is the program’s balance between academia and global industry practitioners to support students in the university-to-workplace transition. The co-created learning style emphasizes interactive discussions and smart use of GenAI — a fruitful, collaborative, and future-focused journey.