The Department of Marketing, which administers the MScMARK program, maintains high standards for teaching, research, and service to the academic community. MScMARK students learn from international faculty who lead the world in integrating academic and industry insights in the field of marketing.
Prof. Jiewen HONG
Head and Professor, Department of Marketing
(PhD, Northwestern University)
Research Interests:
Consumer information processing, Affect and consumer judgment, Subjective experience in consumer judgment
Prof. Anirban MUKHOPADHYAY
Chair Professor, Lifestyle International Professor of Business
(PhD, Columbia University)
Research Interests:
Consumer psychology, Lay theories, Motivation, Emotion, Food psychology and marketing
Prof. Jaideep SENGUPTA
Chair Professor, Synergis-Geoffrey YEH Professor of Business
Senior Fellow, HKUST Jockey Club Institute for Advanced Study
(PhD, University of California, Los Angeles)
Research Interests:
Consumer information processing, Persuasion and attitude strength, Effects of marketing communications, Self-regulation and self-control
Prof. Mengze SHI
Chair Professor, Yuk-Shee Chan Professor of Business
(PhD, MS Carnegie Mellon University)
Research Interests:
Sales and marketing innovation, Incentives and motivation, Customer relationship management
Prof. Anaimalai V MUTHUKRISHNAN
Professor
(PhD, University of Florida / PhD, IIT Bombay, India)
Research Interests:
Behavioral decision theory, Consumer judgment and decision making, Branding, Promotion
Prof. Ralf VAN DER LANS
Professor
Director of PhD/MPhil Programs, HKUST Business School
(PhD, Tilburg University)
Research Interests:
Social networks, Social influences in consumer behavior
