Alumni Spotlight

Before entering the Master's program, I gained work experience that highlighted the increasing significance of marketing in today’s business landscape. This realization ignited my desire to acquire professional knowledge in the field. I believe that the Marketing Master’s program at HKUST is the ideal opportunity for me to deepen my understanding of marketing, given the university's renowned reputation.

The well-structured curriculum offers a wide range of opportunities to build network with industry experts, which impressed me greatly and influenced my decision to apply. This program not only allows me to explore the diverse city of Hong Kong, China but also enables me to connect with good friends and knowledgeable and experienced professors.

During the first half of the semester, I learned fundamental marketing concepts and contemporary trends, such as AI and Digital Marketing, through real-world case studies, which provided invaluable insights into the practical aspects of business marketing. Additionally, the program fosters interactions with alumni from various industries who serve as guest speakers, sharing their valuable experiences.

I am eagerly anticipating the next semester and confident that the courses will broaden my perspective and offer significant value for my career advancement.