The Department of Marketing, which administers the MScMARK program, maintains high standards for teaching, research, and service to the academic community. MScMARK students learn from international faculty who lead the world in integrating academic and industry insights in the field of marketing.
Prof. Jia LIU
Associate Professor, Lee Heng Fellow
(PhD, Columbia University)
Research Interests:
Online Search, Advertising, Loyalty Programs, Recommendation System, User Generated Content, Social Network, Pricing, Complaints & Recalls, Product Assortments, Behavioral Economics, Big Data Analytics, AI
Prof. Wenbo WANG
Associate Professor
(PhD, New York University)
Research Interests:
AI-Business interface, AI-Marketing Interface, Fintech, Finance and Econometrics, Generative search engine and GEO, Health Care, Unstructured Data
Prof. Ying ZHAO
Associate Professor
(PhD, University of California, Berkeley)
Research Interests:
Competitive marketing strategy, Consumer choice dynamics, Media consumption and production behavior
Prof. Rongrong ZHOU
Associate Professor
(PhD, Columbia University, Marketing)
Research Interests:
Consumer judgment and decision making, Motivational influences in consumer behavior, Customer experiences in services, The role of visual processing in decision making
Prof. Qihui CHEN
Assistant Professor
(PhD, University of Maryland)
Research Interests:
Status consumption, Consumer response to innovation and sustainability
Prof. Tianyu HAN
Assistant Professor
(PhD, University of California, Berkeley)
Research Interests:
Behavioral economics, Digital marketing, Applied machine learning
