MARK6950 HONOR Visit 2025-26
Last Monday, students visited HONOR’s headquarters and HONOR ALPHA Flagship Store in Shenzhen, where they got a firsthand look at the latest developments in AI and real life. This collaboration effectively bridges academic theory and practical experience by enabling students to work directly with industry leaders. Students are now tasked with developing data-driven marketing strategies to address real-world business challenges, honing their skills in audience targeting, messaging, and customer lifecycle management.
MScMARK Program Orientation 2025
We’re so excited to welcome our new cohort!
Kicked off orientation week with an engaging program induction, hands-on experiential learning program, and a fun presentation skills workshop. It’s been a fantastic start filled with new connections, insights, and energizing activities.
We hope everyone enjoyed the week and is feeling inspired for the journey ahead at HKUST MScMARK. Here’s to new beginnings and endless possibilities!
MSc Mentorship Program 2025/26 Celebrates the Lunar New Year
We welcomed the Lunar New Year with an exciting bowling party!
HKUST MSc Alumni Lunch – A Glamorous Afternoon in 1930s Shanghai
HKUST Business School MSc alumni in Shanghai were transported back in time to the golden age of 1930s Shanghai at a dazzling lunch gathering!
MScMARK 2024-25 Academic Year Spring Term Guest Sharing
During the past Spring term, we were glad to have the privilege of hosting different industry experts who enriched our class experience in Marketing Analytics, Pricing Strategy and Entrepreneurial Marketing. Their insights provided students with valuable real-world perspectives that complemented the theoretical knowledge gained from our esteemed faculty.
We extend our heartfelt gratitude to all the professionals who shared their expertise with us, enhancing our learning journey. Explore their contributions and discover how these interactions bridged the gap between academia and industry, empowering our students for future success!
MScMARK 2024-25 Intake Farewell Dinner
Join us in celebrating an unforgettable milestone on May 21, 2025, as the MScMARK 2024-25 intake farewell dinner—students and faculty came together for a memorable evening of joy and camaraderie. The event featured inspiring speeches, captivating student performances, exciting lucky draws, and fun-filled games, creating lasting memories for everyone involved. It was a heartfelt farewell to our talented graduates and a toast to their bright futures ahead. 🌟🎓
We extend our sincere gratitude to everyone who contributed to making this night so special. Your support and enthusiasm made the celebration truly remarkable. As our graduates embark on new journeys, we wish them continued success and happiness. Keep shining, stay connected, and remember—you are always part of the MScMARK family. Here's to new beginnings and endless opportunities! 💙🙌
MARK5588 Entrepreneurial Marketing-Networking Event
What an amazing evening! On April 3rd, we hosted an outstanding networking event in MARK5588 class. A heartfelt thank you to our keynote speakers: Mr. Antony Chan from Shenzhen Qianhai E-hub, Dr. Sanat from Thailand Science Parks, and Mr. Henry Li from Cyberport Management Company. Your insights were truly inspiring! Students enjoyed connecting with executives from six innovative companies during dinner and engaged with them during project presentations.
We look forward to seeing which company each student chooses for their two-month project journey. We hope everyone gained valuable knowledge and connections. Best of luck to all on this exciting journey ahead!
MARK6950 Marketing Action Learning Project Final Presentation-HONOR
On March 29, our MScMARK students wrapped up the MARK6950 Marketing Action Learning Project with an engaging final presentation attended by distinguished representatives from HONOR.
We were thrilled to have Mr. Danny DUAN (Director of Global Media Department), Ms. Elaine YOU (Director of Campus Recruitment & Allocation Department), Mr. Jeffrey YANG(Senior Marketing Manager), and Mr. Edison LU (Brand Marketing Manager), who listened intently as our students showcased their innovative marketing strategies. During the presentations, they provided valuable feedback, highlighting key areas for improvement and encouraging our students to think creatively. Their insights were instrumental in refining the students' approaches and strategies.
We were also grateful to Professor Jiewen HONG, the instructor of MARK6950, for her invaluable guidance and expertise over the past two months, which were crucial in helping the students refine their ideas and navigate the complexities of the marketing process.
This initiative has truly enriched our students' learning experience, and we look forward to further collaboration as we continue to explore the dynamic world of marketing together!