The Department of Marketing, which administers the MScMARK program, maintains high standards for teaching, research, and service to the academic community. MScMARK students learn from international faculty who lead the world in integrating academic and industry insights in the field of marketing.
Prof. Jiewen HONG
Head and Professor, Department of Marketing
(PhD, Northwestern University)
Research Interests:
Consumer information processing, Subjective experiences in consumer judgment, Sustainable consumer behavior, Affect and consumer judgment
Prof. Jaideep SENGUPTA
Chair Professor, Synergis-Geoffrey YEH
Professor of Business
(PhD, University of California, Los Angeles)
Research Interests:
Consumer information processing, Persuasion and attitude strength, Effects of marketing communications, Self-regulation and self-control
Prof. Mengze SHI
Chair Professor, Yuk-Shee Chan Professor of Business
(PhD, MS Carnegie Mellon University)
Research Interests:
Sales and marketing innovation, Incentives and motivation, Customer relationship management
Prof. Ralf VAN DER LANS
Chair Professor
(PhD, Tilburg University)
Research Interests:
Bayesian data analysis, Eye movements, Pricing Strategies, Visual attention, Online marketing
Prof. Song LIN
MScMARK Academic Director
(PhD, Massachusetts Institute of Technology)
Research Interests:
Generative AI, Advertising, Pricing, Platform design, New product and innovation, Consumer attention, search, and learning
Prof. Amy Nicole DALTON
Associate Professor
(PhD, Duke University)
Research Interests:
Self and identity, Social interaction and influence, Coping and defense mechanisms, Nonconscious influences, Self-regulation and goal pursuit
