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GUO, Ziyuan
Chinese Mainland
MScMARK (Class of 2024)
When I joined HKUST's MSc in Marketing, AI was already part of how the program taught us to think. The training built my foundation in data analytics, market strategy, and AI marketing, and taught me to turn data into decisions that move a business.
When I joined HKUST's MSc in Marketing, AI was already part of how the program taught us to think. The training built my foundation in data analytics, market strategy, and AI marketing, and taught me to turn data into decisions that move a business.
In the two years since graduating, I ran user growth for Watsons' million-member loyalty program, then moved to Silicon Valley and into AI. I founded a go-to-market consultancy, helping well-known brands go global. To go deeper into AI, I apprenticed for six months at Cisco, building agentic AI for a hardware returns operation that handles nearly 400,000 cases a year. There I learned to build AI, not just market it. Today I work in product marketing at Netpreme, bringing to market the infrastructure the future of AI will run on.
I am proud to carry HKUST into the world, building what comes next with fellow alumni.