Alumni Spotlight

As a student in MSc in Marketing, I am honored to share my study experience. My undergraduate major is still Marketing, so I choose this program in order to gain a broader vision, more in-depth research, more practical practice in the field of Marketing, and to supplement some data-related courses to better cope with the current market.

This program has indeed satisfied my needs well. Basic courses such as "Marketing Strategy", "Brand Management" and "Understanding Consumers" have consolidated basic marketing theoretical knowledge for me, and courses such as "Digital Marketing", "Public Relations" and "AI in Marketing" have broadened my marketing scope, while courses like "Marketing Analytics",  "Big Data Analysis" has supplemented my knowledge in data; therefore, I have received a lot in the course. More importantly, through the cooperation with VIP HK (a famous well-known e-commerce platform) in the project course, I can have the opportunity to participate in the work of real enterprises and feel the real working atmosphere, which can let me understand the real working process, framework and steps, and implement the project in detail.

Moreover, the students in this program are very diverse, so I can meet people from different countries, such as Kazakhstan, India, Korea, etc.. To communicate with them, I need to use English, which greatly improves my oral expression ability, and I am very happy about it. Overall, I think it is very worthwhile to study in this program, and had a good time here!