Alumni Spotlight

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CHEN, Yu-Che Steven

Taiwan

MScMARK (Class of 2025)

Achievement in School

  • Awarded MScMARK Program Admissions Scholarship

The diverse courses, career opportunities, and collaborative business environment at HKUST have allowed me to deepen my understanding marketing from multiple perspectives...

As an undergraduate majoring in marketing, I am passionate about the field. The diverse courses, career opportunities, and collaborative business environment at HKUST have allowed me to deepen my understanding marketing from multiple perspectives, especially in data and AI side. Additionally, interacting with classmate from various cultural backgrounds has sparked my creativity ideas, and we are learning and exploring the vibrant culture of Hong Kong!