On March 29, our MScMARK students wrapped up the MARK6950 Marketing Action Learning Project with an engaging final presentation attended by distinguished representatives from HONOR.
We were thrilled to have Mr. Danny DUAN (Director of Global Media Department), Ms. Elaine YOU (Director of Campus Recruitment & Allocation Department), Mr. Jeffrey YANG(Senior Marketing Manager), and Mr. Edison LU (Brand Marketing Manager), who listened intently as our students showcased their innovative marketing strategies. During the presentations, they provided valuable feedback, highlighting key areas for improvement and encouraging our students to think creatively. Their insights were instrumental in refining the students' approaches and strategies.
We were also grateful to Professor Jiewen HONG, the instructor of MARK6950, for her invaluable guidance and expertise over the past two months, which were crucial in helping the students refine their ideas and navigate the complexities of the marketing process.
This initiative has truly enriched our students' learning experience, and we look forward to further collaboration as we continue to explore the dynamic world of marketing together!