Student Spotlight

Discover the exceptional stories and study experiences of our MScMARK students! 

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ZHENG, Jiezhong Ralph

The Mainland of China

MScMARK 2023-24 Intake

The diverse backgrounds of my classmates have significantly enriched my learning experience. Engaging with them has sparked new ideas, broadened my perspectives, and formed lasting friendships. We support each other academically and enjoy exploring the vibrant city of Hong Kong together...

I am thrilled to share my study experience in the Master of Science in Marketing program at HKUST.

Firstly, the course design is exceptional and up-to-date, aligning perfectly with current industry trends and technologies. For example, the AI in Marketing class provided me with a comprehensive understanding of AI technology's evolution and practical ways to integrate AI tools into marketing practices. Additionally, decision-making simulations in courses like Global Marketing have allowed me to apply my marketing knowledge in real business scenarios, enhancing my practical skills.

Secondly, the faculty at HKUST is outstanding. Professors such as Prof. Kristiaan Helsen and Mr. Kevin Pereira are not only experts in their fields but also incredibly supportive and approachable. They are always willing to answer questions, engage in thoughtful discussions, and provide invaluable insights that have greatly enriched my learning experience.

Thirdly, the support from the MScMARK Program Office has been instrumental in my academic journey. They have gone above and beyond to assist me with various inquiries, always responding promptly and effectively. Their dedication to student success is truly commendable.

In addition, the diverse backgrounds of my classmates have significantly enriched my learning experience. Engaging with them has sparked new ideas, broadened my perspectives, and formed lasting friendships. We support each other academically and enjoy exploring the vibrant city of Hong Kong together.

Lastly, MSc Career Development Office is second to none. The comprehensive career development services and workshops offered have been incredibly beneficial, and the opportunity to receive first-hand recruitment information during school recruitment talks has given me a competitive edge in the job market.

In summary, my time in the Master of Science in Marketing program at HKUST has been amazing. I wholeheartedly recommend this program to prospective students and look forward to welcoming new members to our community!